From high-end dinners in The Boardroom to the lively atmosphere in The Sportsbar, Club Brugge caters to every taste. Whether you're into pre-match feasts by star-studded chefs or pumping beats after the game, Club Business has got your back. Jeroen De Smet's crew knows exactly how to make sure their guests have an enjoyable and memorable football experience in one of Jan Breydel's many restaurants. Since 2020, I've been teaming up with Club Business to give these unforgettable moments a unique graphic language.

Ain't no business like Club Business

The Club Business branding was crafted hand in hand with the design of the inaugural Hospitality Magazine.

I took inspiration for the brand colors from the iconic Carad jerseys of the '70s, with a touch of gold for those extra special occasions, of course.

Branding the restaurants.

Each of the 9 restaurants in Jan Breydel has its own distinctive vibe. Dive into the game-day buzz at The Sportsbar, or sit down for a classy 4-course dinner at The Legends. The logos perfectly translate the unique atmosphere of each eatery.

Club Business Hospitality Magazine '22-'23

Club Business Hospitality Magazine '23-'24

Raas Van Gaverestraat 118
9000 Gent
+32 475 56 89 74

Publications
Idn Magazine 
Pencilcase Magazine
Chois Gallery 
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