SoftTouch marked 25 years as a trusted leader in retail software solutions—an ideal moment to reimagine their brand and prepare for the next 25. The rebranding process began with a strategic workshop that laid the foundation for the creative execution, ensuring the new identity reflects SoftTouch’s unique position in the market as a fashion-focused software company.
The challenge was to create a visual identity that honors their legacy while positioning them as a trusted partner known for delivering tailored solutions. The result is a clean, contemporary brand that reflects their core values—reliability, personalization, and innovation. From a refreshed logo to a cohesive visual language, every element was crafted to resonate with their retail and fashion-focused audience while maintaining a professional edge.
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