Calculated Nutrition adheres to the 80/20 rule. The underlying principle is straightforward: prioritize healthy eating 80 percent of the time, and allow for some indulgence during the remaining 20 percent. Each meal is meticulously calculated to provide perfectly balanced nutrition, catering to athletes and health enthusiasts. The 80/20 rule served as the foundation for the logo, and oversized numbers were incorporated throughout the brand identity.

Raas Van Gaverestraat 118
9000 Gent
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Publications
Idn Magazine 
Pencilcase Magazine
Chois Gallery 
Good Idea 3