Outsource, a data-driven PR & Corporate Comms agency marked its 30th anniversary in 2023. Embracing this significant milestone, the Brussels outskirts-based agency's visual identity underwent a thorough transformation, opting for a complete overhaul and a fresh start.
During initial discussions, the company emphasized its desire for a blank slate, recognizing that the existing logo and visual identity no longer reflected its essence. At Outsource, reliance on data over guesswork is a fundamental principle. The decision to revamp the identity aimed to convey this commitment. Vibrant colors from the old logo were replaced with a more subdued palette, accompanied by a robust wordmark that better communicates the data-driven approach. The revitalized brand identity positions the company for the future, aligning with its unwavering dedication to knowledge-backed strategies.